Background of anita roddick

Body Shop grew from a single store to 2, outlets in 50 countries But Dame Anita's willingness to venture beyond the boundaries of a typical businesswoman inevitably got her into hot water. Her opposition to the Gulf War in the early s led her into conflict with some of her fellow directors. Her relationship with City bankers, crucial when the company listed its shares on the stock exchange in the early s, was often fractious while many found it hard to reconcile a business trading on its ethical reputation with one making huge profits.

The business began to struggle in the early part of the current decade and Anita Roddick stood down from her position as head of the firm in But the firm's founder maintained it was in keeping with its pioneering history and was the "best 30th birthday present" the business could have had. After the sale, Dame Anita continued her championing of human rights, ethical trade and turned her attention to philanthropy claiming in an interview that "she didn't want to die rich".

She revealed earlier this year that she had been diagnosed with Hepatitis C and cirrhosis of the liver. She called for greater public awareness of and funding for the treatment of hepatitis, which she said she had contracted through a blood transfusion while giving birth to her youngest daughter in Most Popular Now 56, people are reading stories on the site right now.

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It was a good idea. What was unique about it, with no intent at all, no marketing nous, was that it translated across cultures, across geographical barriers and social structures. It wasn't a sophisticated plan, it just happened like that. InRoddick developed the Body Shop's most successful campaign ever, creating Ruby, the size 16 doll, who was thought to bear a passing resemblance to Barbie.

The campaign evolved from positioning developed by ethical communications consultancy Host Universal. They created the image of the naked red-haired doll, hands behind her head and wind in her background of anita roddick, that became the embodiment of the campaign. The photographer was Steve Perry. Bythe Body Shop had stores, serving more than 77 million customers throughout the world.

It was voted the second most-trusted brand in the United Kingdom, and 28th top brand in the world. The latter had been criticised for its treatment of third-world producers. Roddick addressed the issues directly in an interview with The Guardian. It reported that:.

Background of anita roddick

Roddick was known for her campaigning work on environmental issues and was a member of the advisory council for the think tank, Demos. However, despite Roddick's high profile statements regarding The Body Shop's charitable mission, it did not make charitable donations for its first 11 years of operation. In the late s, Roddick became involved in the case of the Angola ThreeAfrican-American men who had been held for more than two decades in solitary confinement at Louisiana State Penitentiary.

She helped raise international awareness of their case and funds to support appeals of their flawed convictions. Roddick wrote the book Take It Personally. She encouraged equality and an end to the exploitation of workers and children in underdeveloped countries. After her death inher husband, Gordon Roddick, founded 38 Degrees in her memory.

He said, "I knew what would make Anita really laugh would be to cause a lot of trouble. I have concerns about the group". Inthe charity commission agreed to cease to interfere with charities' right to fund CAGE, if they wished, following a judicial review. Roddick was a close friend of Littlehampton Community School. Init successfully applied to become a Business and Enterprise specialist school.

Much of the money required was donated by Roddick. As a result of this donation, a new building built with this money was named The Roddick Enterprise Centre normally abbreviated to 'REC'. The Littlehampton College also hosts 'Roddick Days' such as 'Day of Action' and 'One World'; these events allow students to give something back to their local community and learn about what is happening around them.

InRoddick was diagnosed with liver cirrhosis due to long-standing hepatitis C. She did not reveal her illness until 14 February She said, "I have hepatitis C. It's a bit of a bummer, but you groan and move on".